Published on
06 July 2021

Lots of little feet have been making a huge difference this summer and despite the circumstances, thousands of children have continued to raise money for Barnardo’s Big Toddle in a COVID-friendly cash-free way. 

After a year spent mainly indoors, the charity was encouraging children, families and nurseries to take a toddle on the wild side, with their safari themed fancy dress fundraiser.  

Peter Pan’s Day Nursery in London hosted their very own Big Toddle, with lots of safari adventurers toddling around Barkingside Village Green with their classmates, teachers, parents and carers.   

Europe’s biggest footwear retailer Deichmann are the headline sponsor for the event as part of the brand’s Best Foot Forward charity campaign in partnership with Barnardo’s. The campaign aims to help disadvantaged families across the UK and raise awareness on shoe poverty ahead of the new school term in September.  


Simon Wilson, Head of Buying & Marketing at Deichmann UK said:  

“Since launching in May, our partnership with Barnardo’s for Deichmann UK’s 20th Anniversary has been a great success. We are so pleased to see it now come to life with The Big Toddle event, and that so many families are getting involved.” 


Samuel Deichmann, Deichmann’s Member of The Executive Board, who couldn’t be in attendance due to travel restrictions, comments: 

“This campaign is hugely important for Deichmann, and we are honoured to be the official sponsor for this event, so we can keep raising awareness and funds for families in need across the UK.”

Lynn Gradwell Barnardo’s London Director said:   

 “The Big Toddle is a great opportunity for the under-5s to have fun with their friends and families, whilst raising money to help children and their families in London and across the UK. The Covid 19 pandemic had a big impact on our Big Toddle last year, with many events being cancelled due to restrictions.  

 “We are delighted to have our new partners Deichmann sponsoring our Big Toddle this year and helping to bring the event back with a bang. The money raised will help us to continue support of thousands of vulnerable children, young people, parents and carers.”