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How we fundraise

If you have any queries about donating to Barnardo’s then please email us at or by calling 0800 008 7005.

Like most major UK charities, Barnardo’s raises funds from individuals in many different ways, including face-to-face fundraising, telephone fundraising and direct mail.

1. What is face-to-face fundraising?

2. Why use face-to-face fundraising?

3. Why does Barnardo’s do telephone fundraising?

4. How do you train your fundraisers?

5. What policies does Barnardo’s have in place to protect potentially vulnerable supporters?

6. How do I recognise a genuine Barnardo’s fundraiser?

7. Why does Barnardo’s use ‘gaming’ products like the weekly lottery and raffles to fundraise?

8. How does Barnardo’s help promote responsible gaming?

1. What is face-to-face fundraising?

Face-to-face fundraising is a way to engage members of the public, who might not have previously considered supporting a charity, in a conversation about the work of Barnardo’s and to ask them to support us with a regular gift. These conversations can take place in the street, at private sites (such as train stations or shopping centres) and on people's doorsteps.

2. Why use face-to-face fundraising?

In the last financial year, this method of fundraising raised over £1.8m of vital funds for our work with vulnerable children and their families across the UK.  

It’s the most cost effective way of recruiting regular givers and these gifts are one of our most important sources of voluntary income. It also provides an important opportunity to talk to potential supporters about the incredibly valuable work Barnardo’s does.  

Face-to-face and door-to-door fundraising can be a very valuable way to raise awareness about the issues affecting children in the UK today, our fundraisers speak to thousands of members of the public and wear Barnardo’s’ branded clothing.

3. Why does Barnardo’s do telephone fundraising?

Telephone fundraising allows us to raise money in a very cost effective way, as well as, engage in thousands of conversations each year with supporters about our work.

4. How do we train our fundraisers?

All our fundraisers undergo intensive training and receive regular briefing sessions to ensure they meet our high standards. Where allegations are made against our agencies in regards to their fundraising practices we reserve the right to pause/suspend/cancel activity with them while the validity of any such allegations are being investigated. We regularly monitor and review all our fundraising agencies.

5. What policies does Barnardo’s have in place to protect potentially vulnerable supporters?

In line with the best practice guidance from Institute of Fundraising each agency we work with has a vulnerable person policy in place for how to handle a situation where they meet a potentially vulnerable person.

We wouldn’t work with an agency who didn’t have this. We review these prior to working with them. It is incredibly difficult to detect whether someone is potentially vulnerable but fundraisers are highly trained and become skilled at detecting indicators.

An example of a potentially vulnerable person may be a supporter who seems impaired in their decision making or who is not able to confirm back to the fundraiser that they fully understand the agreement of donation- i.e. the amount or frequency of donation they have agreed to making. In these situations we have asked that our agencies not set up a payment of the donation but instead refer the person who they feel to be vulnerable to the Barnardo’s website where they can make an online donation if they so wish. All fundraisers are trained in line with these policies.

6. How do I recognise a genuine Barnardo’s fundraiser?

Barnardo’s fundraisers work all over the UK throughout the year. We employ external agencies to fundraise on our behalf as it is the most cost-effective method. All external agencies that we use are approved by us to ensure that they meet our high standards before they can represent Barnardo's.

All of our face-to-face and door-to-door fundraisers:  

  • Are provided with branded Barnardo’s clothing that includes a t-shirt and lightweight waterproof jacket.
  • Display a photo identification name badge clearly stating the agency for which they work as well as displaying the Barnardo’s logo.
  • Carry up to date Barnardo’s literature such as Direct Debit mandate forms and booklets on our work.
  • Some of our supplier agencies currently use iPads to capture the donor’s details, the screens on these devices clearly display the Barnardo’s logo. Any data collected on iPads is securely encrypted and is stored in ‘the cloud’, no data is stored or accessible from the device.

Our telephone fundraisers:

  • Will say their name and that they are calling on behalf of Barnardo’s at the start of the telephone conversation.
  • Will tell you if the calls are being recorded for training and monitoring purposes and check that you are happy to take the call.
  • If we have asked for a donation, at the end of the call, they will tell you that they are engaged by an agency, how much the agency will be paid and how much Barnardo’s expects to raise from the campaign.

We work very hard with our agencies to ensure our fundraising practises are to a very high standard. If you have any concerns about the conduct of someone representing Barnardo’s please contact our Supporter Relations team on 0800 008 7005. Alternatively, you can email them at  

7. Why do Barnardo’s use ‘gaming’ products like the weekly lottery and raffles to fundraise?

We promote a variety of fundraising products to our supporters as we recognise that not all of our supporters will want to support us in the same way. Our weekly lottery and raffles are just two of these. We are committed to operating our gaming products in a socially responsible way. We want it to be fun to play, while raising vital funds for us, but not in a way that is detrimental to the vulnerable, like low income groups or players under the age of 16 years old.

By committing to regularly playing the Weekly Lottery supporters enable us to plan ahead for the future and support children for as long as they need. Their support ensures that we can, and will, be there for children coping with all kinds of difficulties, including poverty, caring for a sick relative, homelessness, sexual exploitation and disability.

8. How does Barnardo’s help promote responsible gaming?

We are committed to operating our weekly lottery in a socially responsible way. We want it to be fun to play, while raising vital funds, but not in a way that is detrimental to the vulnerable, like low income groups or players under the age of 16 years old. We promote the following advice on our weekly lottery website in regards to responsible gaming:

Whilst the majority of people do gamble within their means, for some, gambling can become a problem. It may help you to keep control of your gambling by following these guidelines:

  • Gambling should be entertaining and not seen as a way of making money.
  • Avoid chasing losses.
  • Only gamble what you can afford to lose.
  • Keep track of the time and amount you spend gambling.
  • If you want to have a break from gambling you can use our self-exclusion option by emailing our Supporter Relations team on, calling 0800 008 7005, or writing to us at our Lottery Administration Office with your name, address and membership number(s) to, The Woods Group, Bumpers Way, Chippenham, Wiltshire SN14 6NG . We will then close your account(s) for a minimum period of six months, during which time it will not be possible for the account(s) to be re-opened for any reason. (The Woods Group operate the lottery on our behalf as External Lottery Managers)
  • If you need to talk to someone about problem gambling then contact Gambleaware, Gambleaware is a registered charity that provides confidential telephone support and counselling to anyone who is affected by problem gambling. Gambleaware can be contacted on 0808 8020 133 (local rate from UK).

Problem Gambling.

If you are concerned that gambling may have taken over your (or someone else's life) then the following questions may help you find out:

  • Do you stay away from work, college or school to gamble?
  • Do you gamble to escape from a boring or unhappy life?
  • When gambling and you run out of money, do you feel lost and in despair and need to gamble again as soon as possible?
  • Do you gamble until your last penny is gone, even the fare home or the cost of a cup of tea?
  • Have you ever lied to cover up the amount of money or time you have spent gambling?
  • Have others ever criticised your gambling?
  • Have you lost interest in your family, friends or hobbies?
  • After losing, do you feel you must try and win back your losses as soon as possible?
  • Do arguments, frustrations or disappointments make you want to gamble?
  • Do you feel depressed or even suicidal because of your gambling?

The more you answer 'yes' to these questions, the more likely you are to have a serious gambling problem. To speak to someone about this contact the confidential helpline on 0808 8020 133 or visit Gambleaware for further information.

Please also see the links below for further advice.



Gamblers Anonymous

National Debt Line

Financial Services Authority

Citizens Advice

Gambling Commission