Turning lives around campaign
Our new TV ad, Turn Around, launches on 4 December across all major terrestrial and satellite channels.
Forming part of our wider campaign highlighting Barnardo’s work in turning around the lives of thousands of children and young people every year, the TV ad focuses on an area affecting the lives of the UK’s most vulnerable children and young people – sexual exploitation.
It is almost impossible to communicate all aspects of the work that Barnardo’s is involved in through a short TV ad and so in drawing attention to the issue of sexual exploitation we hope to deepen the public understanding of the work Barnardo’s does and so make people more likely to support us.
We don’t try to show a quick fix happy ending because the work we do takes time, commitment and expertise. We know there are no instant solutions to the complex issues we work with, yet every project we have still works tirelessly to turn around children’s lives.
Whether we are working with young sexually exploited people or young carers we know with the right committed support and a little belief, even the most vulnerable children can turn their lives around.
'Whose child now?'
The launch of the ad coincides with our recent media and policy report, 'Whose child now?'. Produced by Barnardo’s, it evidences some of the outcomes of our work with sexually exploited young people.
The report looks at the state of sexual exploitation 12 years on from our last major report on the issue, Whose daughter next? and with input from our sexual exploitation services across the UK, it highlights case studies that give insight into the harrowing nature of the issue, but also shows how Barnardo’s helps these young people turn their lives around.
Further information
Should you have any comments or concerns please contact the Barnardo’s Brand Team on 020 8498 7005 or email turnaroundcampaign@barnardos.org.uk.
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