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Our pledge to help thousands more children across Wales

Sarah Crawley, director of Barnardo’s Cymru, has outlined plans to increase the number of children the charity helps across Wales by 6,000 by 2026 – an increase of 25%.

sarach crawley strat launch

Speaking at the launch of the Believe In Me campaign at the National Museum of Wales, Cardiff, she said:

A 10-year strategy is vital for Barnardo’s to set its direction, priorities and commitment, ensuring a sustained drive towards improving outcomes for all children, young people and families into the future.”

She outlined three strategic aims: Stronger Families, Safer Childhoods and Positive Futures.

Barnardo’s Cymru will build on family support services run in partnership with local authorities, voluntary sector organisations and communities. These support children who face a wide range of challenges including domestic abuse, parental imprisonment and disability.

We will expand our services for children and young people who have experienced all kinds of abuse to enable them to feel safe again. We will work with the victims of trafficking, with asylum seekers and young people in care.

We will also support care leavers, helping them achieve their full potential by equipping them with life skills and helping them find employment and training opportunities while easing them through the transition into independent living.

The launch of the strategy coincided with a powerful new national TV advertising campaign which will be shown in both English and Welsh and reflects the work Barnardo’s does helping young people recover from trauma and face the future in a positive way.

The Cardiff launch also showcased some of our local services with short films featuring two of our young carers, Jessica and Roni, who spoke about the support they receive which helps them cope with additional family responsibilities.

young carers at strategy launch

Pupils from Barry’s Cadoxton Primary School also played an important role in the launch, showing off their artwork of children from the past and future, inspired by a visit to the Quentin Blake exhibition at the museum.

boys from cadoxton


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