Children in trouble campaign - advertising films
Break the cycle
Every day we work with hundreds of children and young people like the girl in this film. Evidence shows that children who are most at risk of criminality and antisocial behaviour are also those who are the most disadvantaged.
About the interactive online film: Break the cycle
Watch the television ad: Break the cycle
What we hear
We know it can be hard to look past the angry teenager and really hear what they are saying. Many of our services have to do this everyday because changing entrenched patterns of behaviour in families is a long-term task.
Watch the film: What we hear
Give him your hand
We believe that the majority of young people who start down the path of bad behaviour can be helped to change direction. Our services and early intervention work reach out to these young people, so that they can turn their lives around.
About the interactive online ad: Give him your hand
Hunting
The shocking but real dialogue that features in this film gives a clear indication of how the UK today is demonising its children.
About the campaign film: Hunting
