Break the cycle TV ad
Our current TV advertisement demonstrates that unfortunately many children in the UK are trapped within a vicious cycle. Suffering deprivation, neglect and abuse every day can entrap the child within a cycle of events that can quickly spiral out of control. Problems at home or educational difficulties can lead a child to substance misuse and even crime.
This cycle will keep repeating itself until someone stops it.
We recommend that children under 13 years old should not view this film without parental consent.

