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Emotional Death (2001)

Emotional Death Poster

This campaign attempted to demonstrate that disadvantaged children can easily grow up to lead tragic lives if they are not given the help they need at an early age.

Our aim was to communicate that Barnardo's can help transform the lives like those featured in the adverts, and give them the chance to fulfil their potential.

The copy described the childhood event that led to their death: sexual abuse from a relative, exclusion from school, being beaten by a parent.

Without Barnardo’s help they emotionally died as children, their fates sealed from the moment their rights were abused.