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Child poverty campaign (2003)

Cockroach Baby Poster

This campaign highlighted the potential detrimental effects poverty can have on a child's future.

Sadly, the damaging impact of poverty is cyclical, and without help children born into poverty are more likely to suffer ill-health, be unemployed or homeless and to become involved in offending, drug and alcohol abuse and abusive relationships in adulthood.

The images used highlighted some of these potential outcomes and were advertised in the tabloid and broadsheet press.