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Believe in Children campaign (2007)

Believe Poster
Believe Poster 2

The scope of the campaign was two fold; to promote the organisation’s re-brand and inspire people to Believe in Children.

Our message aimed to challenge public perceptions and demonstrate that Barnardo’s has practical solutions to the problems many children and young people are facing in the UK today. We know and demonstrate that with the right help, committed support and a little belief, even the most vulnerable children can turn their lives around, in short, we never stop believing in children.

The campaign included: press ads in national newspapers and supplements; a national radio ad featuring the voice of Daniel Craig; panels running on London Underground; billboards; and an online presence with The Guardian and other key opinion forming sites, featuring a thought-provoking short film.