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Privacy statement

as at 18/05/2016


This site is provided and managed by Barnardo's, registered charity nos. 216250 and SC037605 and company no. 61625, with its registered office address at Tanners Lane, Barkingside, Ilford, Essex IG6 1QG.

This statement, together with our website terms and conditions, describes how we use personal data collected through this site. This statement only applies to the Barnardo's websites at and does not apply to websites operated by third parties.

Information we collect

Through this site you may provide personal data to Barnardo's by submitting various web forms (e.g., submitting an enquiry, or signing-up to receive newsletters), including:

  1. your title
  2. your first and last name
  3. your address, including postcode
  4. your telephone number
  5. your e-mail address
  6. Your age and/or date of birth (to ensure we comply with data protection legislation and do not send inappropriate communications to under 16s).
  7. your bank account details or payment information (where making donations or purchasing from our online shop)
  8. your location (where submitting details of a website error)
  9. your family relationships (where submitting a family history tracing enquiry).

Use of information

We may use your personal data:

  • to process and respond to your queries or requests
  • to process your donations and purchase orders
  • to send e-cards on your behalf
  • for compliance with our legal obligations, policies and procedures.

Where stated we may use the personal information you provide to contact you in the future about Barnardo's work. If you do not want this to happen please tick the appropriate box where provided.

Additionally, if you choose to, you may receive newsletters and other marketing communications from us. If you later change your mind you have the opportunity to opt-out of receiving communications from us at any time.

We may also use your personal data in other ways for which we provide specific notice at the time of collection.

Sharing information

We will not sell, trade, rent or otherwise pass on your personal data to others, except as described in this statement or with your prior consent.

We may share personal data with service providers who perform functions and services on our behalf. Such third parties will be provided with personal data necessary to perform the services on our behalf but are not authorised to use such information for any other purposes.

We may disclose personal data about you if we are required to do so by law or pursuant to legal process, and in response to a request from law enforcement authorities or other government official.

We reserve the right to transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets.

Cookies and use of aggregate information

Aggregate or summary information is collected automatically by our webserver. This information is used to monitor the site and we do not use it to identify you personally.

A cookie is a small text file on the user's browser and hard drive that uniquely identifies the user's browser. There are two types of cookies: persistent cookies and session cookies. Session cookies are temporary and are erased when the browser exits. Persistent cookies remain on the user's hard drive until the user erases them or until they expire. Here is a more complete explanation of what cookies are and how they work..

Barnardo's use of cookies

Provide Functionality

Font size change (newFontSize)
This cookie simply stores a user preference if they have opted to increase/decrease the website's font size. This enables the font size to be standard throughout the site.

Cookie Banner (cookieBanner)
This session cookie remembers a user acceptance of the cookie banner statement.

Improve performance

Google Analytics
These cookies help Barnardo’s to analyse how users use the site.
Here is a more complete explanation of Google Analytics.

Hotjar (_hjUserId)
This cookie is set as soon as a user loads a page, which contains the Hotjar code. The cookie contains a universally unique identifier (UUID), which allows Hotjar to track the same visitor across multiple pages and sessions. Information about the Hotjar service can be found on the Hotjar website.

Behavioural advertising

Google Remarketing (interest-based advertising)
This cookie identifies the sites users visit subsequent to visiting and allows better and more relevant ads to be displayed to the user. To learn more about, and control 3rd party remarketing, visit

Media Math
This cookie collects behavioural data on individuals that have carried out certain actions on this site, e.g., making a purchase. This cookie enables us to understand how users use our sites and to optimise ad campaigns to reach more relevant users.

This cookie is used to track and report on performance of our online ad campaigns, helping Barnardo’s to evaluate their effectiveness and optimise media allocation in the future. These cookies collect information in an anonymous format on pages visited by individuals exposed to online advertising activity.

Flash talking
This cookie is used to track and report on performance of our online ad campaigns, helping Barnardo’s to evaluate their effectiveness and optimise media allocation in the future. These cookies collect information in an anonymous format on pages visited by individuals exposed to online advertising activity.

Display Advertising DoubleClick Cookie
This Cookie enables the reporting of analytics Demographics and Interests of users to This data includes Age, Gender or interests based on the users browsing of the Google Display Network and allows Barnardo’s to more carefully target our advertising to your interests – reducing the cost of reaching as many relevant people.

Barnardo’s will not use or associate personally identifiable information in relation to its online advertising. Further, Barnardo’s will not use any sensitive information about site visitors for the purposes of advertising. “Sensitive information” is defined here.

Google will display these ads across the Google Network based on the application of Cookies. For more information about the DoubleClick Cookie click here. To opt-out of the DoubleClick cookie click here.

Facebook Tracking Pixel
Facebook may use cookies to collect or receive information from Barnardo’s and elsewhere on the internet and use that information to provide measurement services and target ads. To learn more about, and control 3rd party remarketing, visit

Advertiser data is used solely, unless otherwise agreed, for retargeting and data modelling purposes across the individual advertisers activity. We use seat wide data for insight and understanding that is brand anonymous and collected across multiple sources. We never share data or insight for an individual brand with another company unless specifically agreed otherwise.

What data specifically is captured and what data cannot be captured?
Rocket Fuel collects anonymous information such as: anonymous consumer browsing behavior, purchase behaviors, behaviors and interactions on a client’s website, ads viewed and ad interactions and anonymized user IDs, etc. Rocket Fuel does not collect any Personally Identifiable Information (PII).
Is this data shared with parties outside of your organization?
Client’s data will not be shared with any parties outside of our organization.
How is user data that is obtained from tracking pixels/ cookies used by your organization?
The data we collect allows Rocket Fuel to identify patterns that result in better ad selection, resulting in campaign optimization. Our system tests millions of possibilities to predict future positive responses.
In what ways can the code implemented on the website impact user experiences?
When properly implemented, the pixel code should not impact a user’s experience.
How can consumers opt out of data collection from Rocket Fuel?
Rocket Fuel provides enhanced notice to consumers on IBA (interest based advertising) targeted ads via the AdChoices icon. When consumers engage with the AdChoices icon, they receive information regarding how the ad was targeted to them, why behavioral data is collected, and how they can opt-out of future data collection and use, if they so desire. Rocket Fuel is fully licensed and certified by the DAA in the United States, and the EDAA in Europe, to serve the AdChoices icon as a means of providing consumers with enhanced notice. In the event that a client prefers to use a third party to serve the AdChoices icon, Rocket Fuel partners with TRUSTe, which is also fully licensed and certified to serve the AdChoices icon on behalf of Rocket Fuel’s clients.

Embedded content

YouTube video, Vimeo video, Facebook buttons, Flickr photos

These cookies enable you to use functions embedded in our site (e.g., playing a YouTube video clip).

Blocking cookies

Please note that blocking cookies could affect the functionality of the Barnardo's website.

If you are using Microsoft Internet Explorer and you wish to block Barnardo's website cookies, you can perform the following:

  1. On your browser tools menu, select 'Internet Options'
  2. Click on the 'Privacy' tab and then on the 'Sites' button
  3. Type into the 'Address of website' field:
  5. Click on the 'Block' button
  6. Click on the OK button

Other browsers:

Other browsers have similar cookie management abilities somewhere in their preferences settings, please refer to your browser's 'Help' facility.

Third party sites

This web site contains links to other web sites. Please note that Barnardo's cannot be held responsible for the privacy practices of other web sites. We encourage all visitors to be aware and read the privacy statements of each and every web site that collects personally identifiable information.

Your rights

You have certain rights over the personal data we process about you. You have the right to request that we cease sending marketing communications, whether by e-mail or otherwise, to you. To unsubscribe from an email newsletter you have received, please simply click the unsubscribe link in the email.

You may request access to the personal data we hold about you, update, amend or correct the information, and you may object to our use of personal data about you. If you would like to receive a copy of the information we hold about you, remove your contact details from our lists, or to make a complaint or submit an enquiry about our privacy practices, please contact us at Supporter Care.

Privacy statement changes

We may change and update this privacy statement from time to time. You are advised to read this statement each and every time so that you are satisfied with the privacy conditions under which you provide Barnardo's with your personal information.

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