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Piccadilly Lights bring colour to life in aid of Barnardo's for countdown to switch-on

Release Date: 15 Sep 2017

The countdown has begun for the world-famous Piccadilly Lights to be switched back on, after over nine months in darkness for major renovation work. To mark the moment, the lights’ owner Landsec is launching the #PiccadillyOn campaign in aid of Barnardo’s.

The #PiccadillyOn campaign, which launches today, invites people around the world to be part of this remarkable moment in London’s history. For a minimum donation of £2, people can sponsor a unique colour chip which will form part of a 3D countdown clock on the screen, before forming part of a choreographed reveal moment in October.

All money raised will go to Barnardo’s, the UK’s largest children’s charity and Landsec’s national charity partner for 2017. Coca-Cola, which has long been part of Piccadilly Lights’ history, has kicked off the fundraising with a donation to sponsor their red colour chip.

Javed Khan, Barnardo’s Chief Executive said:

We’re absolutely thrilled that Landsec has chosen Barnardo’s, the UK’s leading children’s charity, to be the beneficiary of the #PiccadillyOn campaign. By sponsoring a colour, members of the public will literally be lighting up the lives of thousands of vulnerable children and helping them to have brighter futures.

A donation will allow us to continue our vital work supporting children most in need to lead positive and fulfilling lives.

The Piccadilly Lights site has been under renovation since January. The original patchwork of screens is being replaced with a single state-of-the-art 4K LED digital screen and live technology hub. It will be the largest screen of its kind in Europe.

At the moment of relaunch, the screens will be powered up with a spectacular display of the sponsored colours, each of which will be shown on screen and live streamed on Facebook for fans across the globe to watch.

Vasiliki Arvaniti, Portfolio Manager at Landsec said:

It’s a privilege to be able to fundraise for Barnardo’s as we deliver such a historic moment for London.

Anyone can own a unique piece of London’s digital history by visiting www.PiccadillyOn.London, where they can choose their colour to support Barnardo’s.

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