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The Supporter Marketing team

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The Supporter Marketing Team is responsible for one of the biggest income targets within Barnardo's and as such is a key team within the Communications section. The team is responsible for recruiting new donors to the charity through direct mail, face-to-face fundraising, telemarketing and e-marketing. The team also has responsibility for retaining existing donors and creating life-long Barnardo's supporters.

Could you join us?

Do you have the marketing skills to be able to help us to recruit more donors?

Do you have experience of building relationships with supporters?

Could you help us to ensure Barnardo's is always the first children's charity people think of donating to?

Can you help us to give children back their future?

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How we work

The Supporter Marketing team has responsibility for the recruitment and retention of donors. This team consists of two areas; one which works on the acquisition of donors and one which looks after retention.

Acquisition (Cold Team)

The cold team is responsible for all donor acquisition. Attracting new donors is a difficult job and so we use a variety of activities such as: cold mailings, door drops, face-to-face street canvassing, telemarketing and the Barnardo's affinity credit card.

A large part of the acquisition activity for the past few years has been face to face canvassing, which has been a huge success for Barnardo's. We also send out mailings to people who have not donated to the charity before and test different media and creative ideas to see what performs best. We send out an Annual Children's Survey which reaches new donors and also allows us to find out their views on issues affecting children today.

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Retention (Warm Team)

The warm team is responsible for retaining and upgrading regular donors, in addition to converting existing donors to tax efficient/regular giving methods and therefore securing long term funding for our work.

Barnardo's have 5 direct mail cash appeals each financial year. Direct Mail is strong in generating one-off donations and also in testing which areas of work people like donating too (for example, Barnardo's work with children abused through prostitution has been a powerful direct mail issue). In the last two years, telemarketing has also been used to get people to donate on a more regular basis.

Typical tasks within the team include:

  • producing client briefs and commissioning agencies to enable Barnardo's to meet the needs of existing donors,
  • undertaking post-campaign analysis in order to feed into future campaigns
  • identifying opportunities within the database for further loyalty campaigns

As you can see, an analytical mind is essential.

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Barnardo's values diversity and is committed to providing equality of opportunity for all.