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Initiatives that make a difference

Our top 5 Christmas fundraisers

If recent trends in charity fundraising are anything to go by, then it is safe to assume that mass participation events, both on and offline, are here to stay.

As Christmas is coming in a matter of weeks, here are our top five festive fundraisers of past and present.

1) Christmas Jumper Day


On Friday December 12th, Save the Children will hold its third Christmas Jumper Day.

So far, £1.6m has been raised through this wildly popular event in previous years, which encourages the nation to wear a festive woolly for the day and donate to the charity.

Save the Children’s Christmas Jumper Day was well supported by the public last year as vintage-style yuletide clothing became trendy again. We wish it all the same success for 2014 and beyond.

2) Santa Run

Santa Run

Around 5,000 Santas will be taking to London’s Victoria Park on December 7th to raise money for good causes.

If you would like to step in Saint Nick’s shoes for a day, and help change the lives of the country’s most vulnerable children, there are places available on Team Barnardo’s. The spirit of the event is in the participating, so you are welcome to walk, jog or run the route, choosing either 5k or 10k as your festive challenge distance.

The Santa Run is guaranteed to get you in the mood for the Christmas season, and see you support the UK’s leading children’s charity at the same time.

3) Tree of Light

Last year, a moving celebration of those who have died from cancer was held in Covent Garden.

The ‘Tree of Light’ was the touching product of a long-term corporate partnership between Macmillan Cancer Support and npower.

The public was invited to submit a dedicated message for a lost loved one, to be inscribed on a bauble in return for a donation to the cancer charity. The decorations were then displayed on a giant tree in the heart of London.

The tree was unveiled with the support of national treasure and TV presenter Claire Balding, and this festive fundraiser contributed to an amazing £8.5m raised through the partnership since it started in 2004.

4) Duracell’s partnership with Barnardo’s

For more than 50 years, Duracell has been powering smiles on Christmas morning by bringing toys and games to life.


We are delighted to be teaming up with Duracell, with the help of former Spice Girl Mel C, this Christmas to help power the smiles of vulnerable children.

You can help us in seconds by simply Tweeting or posting on Facebook using the hashtag #poweringsmiles.  For every Tweet or Facebook post using this hashtag, and any subsequent “Share” or “Like” it receives, Duracell will make a donation on your behalf to Barnardo’s.  

The campaign launched on December 13th and runs until Christmas Eve, and the money raised will provide toys for children at our projects as well as supporting our sensory facilities, which provide a safe and stimulating environment for children with mental and physical disabilities.

5) Text Santa

Text Santa

Text Santa was set up in 2011 by ITV to raise funds for UK charities. Now we may be a little biased here, (because in 2013 Barnardo’s was lucky enough to be a beneficiary charity), but we love this high energy appeal, which moves and inspires all who get involved.

Last year, Text Santa gathered just over £5m for its six beneficiary charities. Of that sum, which was divided equally between the organisations, an incredible £820,000 went straight towards our vital work.

Text Santa season ends each year with a glittering night of celeb-studded TV entertainment. In 2014, the charities set to benefit from are Alzheimer’s Society, Guide Dogs, Marie Curie Cancer Care, Teenage Cancer Trust, Together for Short Lives and Wellchild. We’ll be sure to tune in!

Why not engage your staff around giving to Barnardo's this Christmas using our Barnardo's Giving Tree?


It's simple- we'll send you a materials pack including cut-out donation baubles to display on your work Christmas tree. Each bauble will represent a gift that would change the lives of vulnerable children and young people this Christmas. Once the tree is full of baubles, spread the word and encourage your colleagues to donate for each bauble, and in return they will receive a 'Believe in Children' bauble to display. As the look of the tree changes, colleagues will visibly be able to see the difference they are making to the lives of vulnerable children and young people across the UK.

To take part in the Barnardo's Giving Tree this year, please contact 0208 498 7478 or email.

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