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Initiatives that make a difference

Top four new mass participation charity fundraising events

Mass participation fundraising events unite staff with their local communities for a worthy cause. We profile four new ones which feature in a list of the top 20 from 2013.

There were three main lessons from events company Massive’s list of the top 20 most successful mass participation events. Firstly, that social media and digital campaigns play a huge role in the success of fundraising events. Secondly, that walking and running are still hugely popular charity events, with more than half of the top 20 focused around them. Then thirdly, that it can take a while for new events to establish themselves and become the most popular. But there were four exciting new entries in the top 20 that have raised a huge amount for UK charities.

1.Cancer Research UK’s ‘Dryathlon’

Cancer Research Dryathlon

Straight after the festive season, in 2013 Cancer Research UK launched their month-long sponsored no drinking fundraiser.  Around 35,000 ‘Dryathletes’ took up the challenge to get their friends and family to sponsor them to quit drinking alcohol for January. The cancer charity’s efforts urging people to swap lager for a latte raised a fantastic £4.2 million, making the event a regular in their calendar. For 2015, corporate partners for the event include tea company Tetley and online voucher sellers Living Social.

2.Macmillan Cancer Support’s ‘Go Sober October’

For their no alcohol sponsored fundraiser, Macmillan partnered with Australian online fundraising campaign Dry July to launch ‘the UK equivalent,’ Go Sober for October.  In 2013, the event raised nearly £2.5 million and is going from strength to strength. Participants can click on a virtual map to meet other Go Sober teams in their local area and they can even buy a Golden Ticket for special occasions when they want to drink.

3.Help for Heroes ‘Hero Ride’

Help for Heroes Hero Ride

More than 1,300 cyclists took part in armed forces charity Help for Heroes 2013 central London bike ride. The event was led by over 100 wounded servicemen, women and veterans who paused at the Monument to the Women of the Second World War before riding in formation along The Mall. It raised £1.5 million for Help for Heroes which continues to add different routes to their Hero Rides.

4.Macmillan Cancer Support’s ‘Night In’

Last year, the first Night In raised over £1.3 million for Macmillan and is now one of the fastest growing events in the charity’s fundraising calendar. Sponsored by car insurance company Sheila’s Wheels, the aim is to encourage people around the UK to organise a night in with friends and donate funds they would have spent on a night out to Macmillan. Around 30,000 people took part and received a free Night in kit to kick start their fundraising.

In the same survey, the top five money making fundraising events were 10 years or older. The number one spot went to Cancer Research UK’s Race for Life with a gross income of £51 million followed by Macmillan Cancer Support’s World’s Biggest Coffee Morning. Third place was Movember Foundation’s Movember campaign which raised £20 million for men’s health charities.

Download the top 20 mass participation fundraising events from 2013.

From the Big Toddle to the Edinburgh Night Ride, you can raise money for vulnerable children by taking part in a Barnardo’s fundraising event. Take a look on our website at our fundraising events to get involved.

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