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Supporters changing lives

How you can help the Duracell and Barnardo's Powering Smiles Campaign this Christmas


Getting involved in the Duracell and Barnardo’s Christmas campaign through social media is easy and won’t cost you anything. Alex Radcliffe at Duracell talks about why the battery brand chose to support Barnardo’s sensory rooms and what the Duracell Powering Smiles Campaign hopes to achieve.

When 14-year-old Sarah packs her bag ready to go to her local Barnardo’s sensory room, she gets really excited. “She looks forward to using the sensory room facilities with the staff – they’re things which we just don’t have the space for at home,” says Sarah’s mum.

This Christmas, Duracell and Barnardo’s are working together to support children like Sarah who have physical and mental disabilities.  The Duracell and Barnardo’s Powering Smiles Campaign is helping to  to raise valuable funds for the UK’s most  vulnerable children and fund three sensory rooms for Barnardo’s projects. Sensory rooms allow children with disabilities to explore their environment through touch, sight and experience. You can find out more about how children’s lives have been changed thanks to sensory facilities at our Viking House service by watching this short video.

“Our sensory rooms are amazing,” says Sheena Bourke, Partnership Development Manager at Barnardo’s. “They have bubble tubes which change colour that can be operated by children, and fibre optic cables, water beds, sound systems and comfy cushioning. They are a lifeline to children with multi-sensory impairments. Our partnership with Duracell will allow us to offer this service to more children than ever before. It will power the smiles of children across the UK. ”

Alex Radcliffe from Duracell says that funding the sensory rooms specifically was a good fit for the company’s brand. He says Duracell’s brand is synonymous with powering smiles of children across the world by providing power, light and warmth. “So we felt the sensory rooms were a highly relevant, important and extremely worthwhile facility for us to support.”

Get involved

Mel C

The campaign is based around social media. Alex Radcliffe says that the company were keen to make giving to Barnardo’s as easy as possible and using social media means it's accessible to all and doesn’t cost people anything to get involved.  For every post that is ‘shared’ or ‘liked’ on the Duracell Facebook page or when you tweet or ‘retweet’ using the hashtag #poweringsmiles, Duracell will make a donation to Barnardo’s. The company is also donating toys and batteries to 900 Barnardo’s projects across the UK, which will be distributed to children in time for Christmas day.

Helping increase the exposure of the campaign is Duracell Powering Smiles ambassador, former Spice Girl and mum of one, Mel C. “We hope her influence and passion for the campaign will help raise awareness of the cause and therefore increase our fundraising efforts,” says Alex Radcliffe. “We are additionally investing in a fully integrated marketing approach with TV adverts, planned digital and PR activities to heighten this awareness further.”

Alex says the help of corporate partners is an essential part of keeping the great work Barnardo’s does alive. “Charity partnerships have the power to make a real difference to those people who need it most and are a great opportunity for companies to make a positive contribution to the wider community,” he says. “The coming together of Duracell and Barnardo’s in partnership for Christmas feels implicitly right, since putting a smile on children’s faces at this festive time of year is more pertinent than ever.”

Help power the smiles of vulnerable children by posting on Duracell’s Facebook page using the hashtag 'poweringsmiles.' For every ‘share’ or ‘like’ your message receives, Duracell will make a donation to Barnardo’s. On Twitter, use the same hashtag and retweets will also earn a donation for our vital work.

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