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ITV's Text Santa appeal a great success

TSLOGO

A SUCCESSFUL Partnership between Barnardo’s and ITV put the heart-breaking reality of UK child poverty under the spotlight this Christmas and raised over £800,000 for our vital work.

For the first time since the event was launched in 2011, Barnardo’s was delighted to be chosen as one of six charities to benefit from ITV’s Text Santa Christmas Appeal - a star-studded fundraising extravaganza over the Christmas period.

The money raised will be spent by Barnardo’s to transform the lives of children in poverty throughout the UK. One child in four in the UK lives in poverty, and thousands depend on Barnardo’s services every day, so the income is a vital boost to our work.

Throughout the month of December, moving TV coverage of Barnardo’s work was broadcast to prime-time audiences, ranging from a special edition of The Jeremy Kyle Show to dedicated features on This Morning and Daybreak. Text Santa culminated in a glittering television special on the evening of 20 December.

In total, Text Santa raised a whopping £4.92m, to be shared equally amongst the six beneficiary charities. This equates to £820,000 to fund the vital work of each Charity involved.

To find out more about Text Santa, visit www.itv.com/textsanta

Hattitude Group

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