Skip to navigation


What's happening in the sector

Amazing Alex’s £12k Barnardo’s challenge

A father-of-one from Kent has set himself a year-long target to raise around £12k for Barnardo’s through a dozen gruelling physical challenges.

Alex Cole, from Tunbridge Wells, is a John Lewis manager. He was inspired to support the UK’s leading children’s charity as a result of the retailer’s recent partnership work.


His first challenge was a half marathon in Tunbridge Wells in February, and his list of physical tests to come include a Dirty Dozen Mud Run, a sky dive, a Santa Run and an Everest Base Camp Trek.

The 33 year old self-confessed running addict said: “Understanding how John Lewis has backed Barnardo’s amazing work with children, really motivated me to push myself physically and raise as much money as possible.”

John Lewis has been supporting Barnardo’s since the retailer’s 150th anniversary celebrations last year. So far, the partnership has raised a massive £639,000 for the charity, along with the kind donation of significant staff volunteering time.

This money helps to fund Barnardo’s specialist early years work, which teaches parents of vulnerable children five key activities they can do with their child from birth to help them thrive – Respond, Cuddle, Relax, Play and Talk.

Alex said: “I had a good upbringing and wanted to give something back. As a father it really strikes a chord when you know that other children really need your help.”

Barnardo’s chief executive, Javed Khan said: “It’s fundraisers like Alex who enable us to help those children and families who need it the most. We rely on their generous commitment, creativity and motivation. Barnardo’s will be cheering Alex along all the way and hoping he reaches his fundraising target.”

For a full calendar of Alex’s fundraising events check his ‘12 months 4 charity’ post on his Facebook page or follow him on Twitter @12_4_Charity and you can donate through his Just Giving page.