Cause related marketing
Cause related marketing (CRM) is a commercial activity where your business and Barnardo’s form a partnership to market an image, product or service for mutual benefit.
CRM activities can include on-pack promotions, in-store merchandising and trade promotions.
Studies show that participation in CRM increases positive perceptions of businesses and brands.*
Benefits of CRM partnerships include:
- public association with a top 10 UK charity through your brand, products or services
- increased sales, press and PR coverage
- increased long-term customer loyalty and credible incentives to choose certain products
- increased awareness of the launch of a new product
To find out more about some of Barnardo's current and previous CRM partnerships, click the companies in the menu to the right.
*Brand Benefits (2003/04), Business in the Community, supported by Research International, dunnhumby and Lightspeed